Business, Blogging and the BBC

To blog or not to blog? It seems in today’s climate it seems to not keep up with the pace of society and in particular the online community one may find oneself out of the loop rather fast. It seems to go further than the one-person one blog, as once you have your blog up and running one becomes a small and unique dot in the huge and ever expanding Blogosphere.The Blogosphere or any social network platform for that matter has had a large impact on business, marketing and branding, increasing market flexibility and promote and show themselves to the public (Richards & Katarzyna, 2013). ‘Initiators and entrepreneurs aren't just using social media to make their efforts more transparent and accessible, they're using these platforms to improvise and organise new ways to get the job done’ (Schrage,2013).

Blogging allows the brand to develop personality, generate online conversations and interactions. The interconnectedness of social media, allows a single customer to share an experience with their own network, allows online visibility and presents opportunities for the business reach many more people that it may not have been able to without the help of this virtual tool. In short, business blogging is a low-cost way to create opportunities to get your website found by the people that you want to find it (Eridon, 2013).

A good example of company blogging is the BBC. In addition to their news blogs, the BBC publishes a series of behind the scenes blogs, including an editor’s blog in which the BBC news editorial staffs dissect the broadcasters news coverage and the media industry in general. They also have just to name a few a Glastonbury blog, Twitter and YouTube accounts (Catone,2008).

I think blogging has become a sort of norm, people do it without realising it, businesses do it to promote and the world keeps turning. I may not have had a Blog before this class, however I was essentially doing it through Facebook and YouTube, I still find it fascinating that people actually want to take the time to read what I have to say.

• Catone, J 2008, 15 companies that really get corporate blogging, http://www.sitepoint.com/15-companies-that-really-get-corporate-blogging/

• Eridon, C, 2013, What is business blogging, http://blog.hubspot.com/what-is-business-blogging-faqs-ht

• Richards, J & Katarzyna, K, 2013, In the end, you can only slag people off for so long: Employee cynicism through work blogging, New Technology, Work and Employment, Blackwell publishing

• Schrage, M, 2013, The real power of enterprise social media platforms, http://blogs.hbr.org/schrage/2013/07/the-real-power-of-enterprise-s.html

• http://www.clickclickmedia.com.au/wp-content/uploads/why-arent-you-blogging.jpg (Cartoon Image)  
• http://www.bbc.co.uk/blogs/bbcinternet/Glastonbury_2x2.jpg (Glastonbury Image)